Trade Associations

A Practitioner’s Handbook

This book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations. It is the first to look deeply at the role of trade associations and also the proven best practices to effectively run such complex organisations.

In a world of increasingly fierce business competition, this book offers a unique perspective about the world of the little known but greatly important influences on society: trade associations.

Trade associations contribute to shaping legislation, public opinion and consequently the way the world moves. This groundbreaking book is the first to look deeply at the role of trade associations and also the proven best practices to effectively run such complex organisations. Gathering the experiences of dozens of international leaders, this practical guide provides fascinating insights into how to lead and manage trade a