How to Score in Hollywood

Secrets to Success in the Movie Business
Now in an affordable paperback editiona behind-the-scenes deep dive into the decision-making process that can turn a script into either a blockbuster or a flop, from the founder of Hollywood’s leading screen-testing company
Go behind the scenes of the movie business as entertainment strategist Kevin Goetz reveals how creative instinct, audience insight, and smart data work togetherfrom development through marketing and releaseto increase a films potential for financial success.

How to Score in Hollywood explores the essential elements behind financially successful filmmaking. Drawing on nearly four decades of experience in the entertainment industry, audience expert Kevin Goetz reveals how creative instinct, audience insight, and smart data can work togetherand why every movie, if made and marketed for the right price, should make money.

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