An Introduction to Platform Economy in India

Exploring Relationality and Embeddedness

Digital platforms garner both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. The authors explore the operational socio-technical framework of India’s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives. However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North. Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India’s growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally.

Employing an eco