Africa’s Business Revolution
How to Succeed in the World's Next Big Growth MarketAfrica's Business Revolution Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives wanting to expand...
- EN3569048792
How to Succeed in the World’s Next Big Growth Market
Africa’s Business Revolution Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives wanting to expand their existing operations in Africa and for those seeking a road map to access this vast, untapped market for the first time.
The Definitive Guide to Doing Business in Africa
For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized–while rapid technology adoption makes the continent a fertile arena for innovation. But Africa’s business environment remains poorly understood; it’s known to many executives in the West only by its reputation for complexity, conflict, and corruption.
Africa’s Busi
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