And Then It Just Got Worse

Blundering Through Cancellation, Advertising, and the Wrong Side of #MeToo
Whats it like to be cancelled?

Short answer: its insane. You lose your job, your friends, your dignity and your grip on everything. It all becomes untethered. Life takes you in some really strange directions and introduces you to some strange characters.

When top advertising executive Ted Royer was falsely accused during the height of the #MeToo, his high-flying life came crashing down in a flurry of outraged tweets, salacious instagram posts and clickbait headlines. What followed was a makeshift redemption arc combined with a surreal, darkly comic plunge into the chaos of cancel culture: psychedelic therapy with a Valley girl shaman, heart-to-hearts with convicted murderers, plot twists involving power-hungry CEOs, and yes, a deep, soul-baring conversation with a talking strawberry.

Told with brutal open honesty, razor-sharp w