Haptics and Perception

How Your Sense of Touch Shapes Your Experiences of Life

In a digital world, it is our sight that is persistently stimulated. But what about our other senses? How does the touch stimuli impact upon the experience of consuming products, such as journalistic content or even coffee? This book provides an overview of key research related to sensory marketing, brand perception, and consumer trust.

In an increasingly digital world, everyday life is mediated by screens, algorithms, and virtual interfaces that privilege sight and sound while quietly sidelining the sense of touch. This book makes a compelling case for why that omission matters. It explores the critical role of sensory stimuli, particularly haptics, in shaping lived experience, with far reaching implications for trust, brand perception, and wellbeing.

Haptics exert a powerful influence on perceptions of experiences, products and consumption as a whole. The power of