The Future of Shopping

Using Digital, Data and AI to Win with Customers
Utilize new technologies to meet your customers’ needs and help them on their purchasing journeys in this increasingly digital era.

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from LVMH, Walmart and DingDong Fresh to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen